Business

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Top 11 Remote Recording Softwares for Podcasters

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In the last decade, more workplaces have transitioned from working in-person to working from home. Regardless of whether it's more productive, it definitely leads to more freedom and flexibility.

For instance, you can work from a vacation destination and still be connected during work hours or work from a distant city and avoid the hassle of a daily commute.

This convenience extends to many lines of work and is particularly revolutionary for podcasting. Being able to podcast remotely opens up more opportunities to attract guests from all over the world, minus the expense of travelling. To get started, you’ll need a remote recording software that will ease the creation process from recording/uploading audio, to editing, and publishing your work.

While these softwares ease the process, podcasting is a lot of work. But it definitely pays off! It’ll help you network with prospective clients, define your brand identity, and generate more exposure. Though, if you don’t have the time or expertise to work on your own podcast, you don’t want to miss out, make sure you leverage a B2B Podcasting Agency. By partnering with a podcast team, they’ll handle the entire process for you, all you have to do is show up and have a conversation with your guest. This is an excellent way to reap the benefits of podcasting and allow for your B2B business to grow.

If you do have the time and are interested in taking on the challenge of starting your own podcast or are looking to upgrade your current softwares–keep reading! We’ve done our research and outlined the advantages and price points of different companies on the market.

Let’s get into it! Here are 11 of the best recording softwares:

1. Riverside

Riverside is a user-friendly platform that allows you to manage, edit and publish your podcast. It lets you capture high quality audio (up to 48kHz) and 4K video recordings.


When you are podcasting virtually, there is always a threat of experiencing technical difficulties, especially things like unstable internet connections. This common issue can cause major problems, anything from broken speech, lagging, or fuzzy video footage. Luckily, with Riverside, you don’t have to worry, the content directly records on everyone’s device, so you can use the best footage in all cases. Just make sure your guest stays on for a bit after the conversation to give time for the HQ recordings to download!


Advantages:

  • High quality audio and video footage

  • Backup recordings on everyone’s device

  • Various functions and tools to support the editing process

  • Ability to live stream through popular social media platforms

  • Automated transcription feature

  • Text-based editing tool that will offer grammar/spelling suggestions


Cost:
Riverside offers several subscription tiers that allow access to different features. The cost of this service will depend on how you are using the application and which features you’ll need.


The free plan gives you the opportunity to test out the basic functions of the program and get a feel for the process. To gain access to more features that Riverside has to offer, the starting price for one of their paid packages is $15/month.


2. SquadCast

SquadCast is capable of producing high quality audio and video footage. They offer a range of features that will heighten the quality of your podcast.

It supports several simultaneous recordings, allowing hosts to have up to three other guests. Fortunately, your guests do not need to be an accountholder or download any software to join the session, they just need to show up (virtually, that is).


Your work will always be automatically backed up in your cloud–ensuring you’ll never lose anything important when anything unpredictable occurs.


Advantages:

  • High quality audio and visuals

  • Supports a recording session with a Host and up to three guests

  • Recordings are automatically backed up

  • Regulated by General Data Protection Regulation (GDPR), ensures the security of your

    data

  • Ability to edit meticulously (e.g. filter, mute, adjust volume levels)


Cost:
You can get a feel for SquadCast’s functionality by starting with a free plan. If you are pleased with the service, you can upgrade to one of their four premium plans that start at $12/month.


3. Zencastr

Zencastr is a web-based application that can record studio-quality audio from computers/mobile devices. It is easy to use and navigate, so if you’re not extremely tech savvy, the simple functions would be quite appealing to you.

Zencastr guarantees sound quality. When you record or download sound files from your browser, it will be transferred as a lossless 16-bit 48k WAV audio track. So basically, it ensures that separate audio files (recorded on different devices and in varying environments) will combine flawlessly.

Advantages:

  • User-friendly

  • High sound quality

  • Allows users to post their podcast on their website or social media accounts

  • Automatically removes unwanted filler words (e.g. “like”, “um”) and awkward silences

    from the recordings

Cost:
Zencastr offers a free 14-day trial so that you can play around with the features and distinguish whether it's the right software for you. After the 14 days are up, you can continue the services by choosing between packages that range from $18-$91/month.

4. Spreaker

Spreaker is strictly used for recording or uploading audio-based podcasts. So, if you wish to have video footage alongside your audio, you may want to look elsewhere.

With that being said, Spreaker is an excellent recording software that has several appealing and convenient features that differ from its competitors.

Advantages:

  • Ability to record audio on your mobile device

  • Allows users to comment on episodes, share links to episodes, and subscribe to shows

  • Can provide real-time information on the listening trends (breaks down basic data of your

    listeners)

  • Work through Skype to connect with your guest speaker/co-host

  • Create and schedule several podcasts through one account

Cost:
Spreaker offers free and paid tiers. Once you exceed 5 hours of free audio storage, you’ll need to purchase a premium plan that starts from $20/month.


5. Podcastle

Podcastle is an AI-powered remote recording software that is designed to record high quality audio and video content. It supports a host and up to 10 other participants, recording each audio locally (to ensure high quality sound).

The AI tools can help to fast-track the creation process. For instance, the program will take your raw files and transform it, removing all background noises, filler words, and awkward silences. There is also a range of music tracks and sound effects that you can choose to feature in your podcast.

Advantages:

  • Quality, lossless sound recordings

  • Host up to 10 participants per session

  • Removes background noises and fillers

  • Text-to-speech and automatic transcription

  • Available on the web and on an iPhone

Cost:
Podcastle offers a free plan or paid services. If you want to go beyond the basic functions, you can gain access to advanced features by investing in a premium plan, starting at $11.99/month.

6. Audacity

Audacity is one of the most well-known remote recording software for podcasting. It is strictly used for audio recording, so you cannot record, edit, or sync your video footage with your audio files.

Advantages:

  • Captures live audio through a microphone/mixer

  • Edit files, eliminate background noise, and add other sound effects

  • Ability to export your recordings in a variety of file formats

  • Contains several recording and editing features that are suitable for Mac and Windows

  • Completely free service

Cost:
When you’re searching for a remote recording software, if your main criteria is cost, Audacity is the way to go! It is a completely free application where you can record and edit your podcast.

7. Alitu

Alitu allows users to focus more on the content of their podcast and less on the technical process of uploading, editing, and processing audio files. It is super easy to use! You can simply drag and drop your files into the software and allow the AI tools to transform and enhance your audio quality.

Advantages:

  • Immediately enhances audio quality

  • Host up to 10 guests per session

  • Options for theme music, jingles, effects and transitions that can build your brand identity

Cost:
It offers a 7-day free trial for users to explore the features. After that point, you can purchase their services on a monthly basis for $38 or annually for $379.92.

8. Ringr

If you want your remotely recorded podcast to sound like it was recorded in a professional studio, then Ringr may be the perfect candidate for you. You can access Ringr through your mobile device (IOS or Android) and on your desktop/browser.

Advantages:

  • Quality audio recordings (up to 48kHz)

  • Available through your mobile device or desktop

  • Host calls with more than 4 participants

Cost:

If you wish to try out Ringr’s services, you can access all the premium features in a free 7 day trial. If you like what you see, it is quite an affordable service. For $7.99/month you will have unlimited calls and storage and will achieve high quality recordings.

9. Podbean

With Podbean, users are able to record, edit, publish, and distribute their podcasts. You can access the application through your desktop or the convenience of accessing and posting content from your mobile device.

Paired with this podcasting software, Podbean also offers a free website and themes to tweak your show’s appearance, allowing you to emphasize your brand identity.

Advantages:

  • Record, edit, publish, and distribute your podcast through one application

  • Posting podcasts through your mobile device

  • Data and analytics–audience engagement, demographics of your listeners, etc.

  • Marketplace for advertising your company

  • Social media auto-sharing feature

Cost:
At a basic level, it is free to use Podbean’s services. If you wish to gain access to listener analytics, marketplace for ads, and auto-sharing capabilities, a subscription starts at $9/month.

10. Hindenburg Journalist PRO

This digital audio software is designed for professional podcasters, journalists, and radio broadcasters who need high level audio production.

Advantages:

  • Focused on spoken-word content

  • Edits are not permanent, you can reverse any changes you make (as you see fit)

  • Host and record sessions with multiple guests simultaneously

  • Access to sound effects

  • Lossless video files

Cost:
Hindenburg Journalist PRO offers a free 30-day trial. If satisfied with the service, you can pay a one-time fee of $95 to access the pro version of the software (which opens up more features including multi-track recording).

11. Soundtrap

Created by Spotify, this web-based production software allows users to record, edit and perfect their podcast audio. This tool offers automatic transcription, which you can interact and edit as you go. In fact, the editing process is smooth sailing, deleting words in the transcription will simultaneously delete the audio associated with it.


Advantages:

  • Automatic and interactive transcription

  • Works on any web browser and mobile device

  • Ability to collaborate with other users and view changes in real time


Cost:
There is a free plan that works on your Mac, Windows, Chromebooks, iPhone, Android, or Linux products. A paid subscription is available at $9.99/month.


BONUS: Zoom

Known for its video conferencing capabilities, Zoom also offers excellent options for remote podcast recording. As one of the most reliable and widely recognized platforms, it’s an ideal choice for beginners. Guests are often more comfortable using Zoom, as it’s familiar and straightforward, reducing resistance and ensuring smoother recording sessions.

While Zoom is convenient and dependable, its audio quality may not match that of dedicated podcast recording software, which could be a drawback for podcasters seeking studio-level sound.

However, with the ability to record sessions locally or in the cloud, and even record separate audio files for each speaker it remains a practical choice for many.

Advantages:

  • Decent audio and video recording with AI summaries

  • Reliable and widely trusted platform

  • Breakout room functionality for dynamic interviews

  • Cloud storage options for easy access

Cost:
Zoom offers a free plan that allows unlimited one-on-one meetings and up to 40 minutes for group calls. For longer sessions and additional features, paid plans start at $14.99/month.

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As you may have realized, there are a lot of remote audio recording services for podcasters. Nearly all of these companies offer a free trial, so as you begin or continue your podcasting journey, it may be wise to shop around and see which software you like most.

Now that you have an idea of what these recording software companies offer, consider what you value most, write down a list of your requirements and dealbreakers. That will hopefully narrow things down for you! Share your thoughts in the comments, what is a feature that you need when it comes to podcast production?

Written by Emily Nyikos

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Jony Studios is a content marketing agency specializing in B2B podcasting and audiobook services. They have worked with many clients, from startups to larger organizations such as Penguin Random House, Amazon, University of Waterloo, Freakonomics Radio, and many others.


 
 

What is B2B Marketing?

We’ve all heard of marketing before, right? Most commonly we think of the ways that companies advertise their products to customers. However, the term marketing is actually very broad and can look quite different from company-to-company. Today, we’re going to look at a whole different side of marketing, business-to-business (B2B) marketing.

After reviewing the sections below, you should have a thorough understanding of:

  • What B2B Marketing is

  • The Differences between B2B and B2C Marketing

  • How to Create a Successful B2B Marketing Strategy

  • B2B Marketing Content Formats

  • Tips that Help you Stand Out from your Competition

What is B2B Marketing?

B2B marketing involves one business marketing its products/services to other businesses. Instead of selling to individual consumers (like in business-to-customer B2C), you are selling to a team of people. With more people involved in the purchasing decision, your marketing tactics must be concise and informative. So make sure you offer product education, explain the product’s value, and how you’ll solve their problems. It’s not that simple though, you’ll want to keep reading to learn how to be strategic in your marketing and how you can stand out from your competition.

To better understand how B2B might look, let’s consider a real life example:

Let’s say that you own a company that creates curriculum for online learning platforms. In this case you would be selling (and marketing) your products to a remote education organization–not directly to each student.

Like any smart business owner, you want to gain more brand exposure and have the chance to personally connect with potential clients. So, you decide to work with a B2B Podcast Partner. In this case, you would accomplish all your goals without worrying about any of the planning. You would network with ideal clients as a podcast guest on your show while building an audience that targets your customer niche.

B2C Versus B2B

B2C (Business-to-Customer) marketing individually targets consumers who are purchasing products/services for themselves (rather than an organization). B2C companies consider a customer's everyday individual needs, interests, and challenges. Customer buying patterns can often be spontaneous, rather than fact-based and waiting on an expected ROI (return on investment).

Just like B2C, B2B marketing aims to attract and convert leads into customers. Of course, the clientele is quite different, as they are selling to people who are making decisions on behalf of their company. The purchasing process is much more calculated, generally involving more people and time, as these stakeholders are considering their ROI. As a result, to target their audience, B2B marketing content is generally straightforward and informative.

Creating a Successful B2B Marketing Strategy:

It is important that you stand out from your competitors. Of course, technology has connectivity benefits, yet it opens customers up to a variety of buying options. So, if you want to attract customers, you need to be strategic and thoughtful in your approach.

We’ve compiled a few crucial steps that B2B companies should follow:

1. Create your Vision and Set your Goals.

You must forecast into the future. Think about what direction you want your company to take? What steps do you need to implement to get there?

Before you start posting content, you must outline your marketing goals. Once you determine what effect you want your marketing to have, it will become clear how to achieve this vision. This planning will ensure that all content aligns with the company’s direction.

2. Distinguish your Market and Customer Profile

Now you must do some research. You need to figure out which businesses could benefit from or may need your product. Consider things from their perspective–what do they value, what would they be thinking or feeling when they see your brand/product pitch?

3. Outline your Value Proposition Research your competition.

Compare your company to them. What makes you different? Focus on these differences in your messaging, give your customers a reason why they should value your products over others.

4. Identify B2B Marketing Tactics

So, you’ve identified your target audience; what comes next? Well, now you must determine how you’ll reach and engage with them. Consider their online patterns (e.g. social media networks), how their competitors communicate with them, and what types of industry events they attend.

- Make sure you check out the section below. We’ve identified popular and powerful platforms where you can market your product.

5. Put your Plan into Motion

Now that you have a vision and a targeted audience, you’re ready to put your plan into action. Be creative and thoughtful with your content! Offer relevant education about your brand and individual products.

Remember that everything you put out is a direct reflection of your company. Potential clients will judge you based on what they see, so keep it clean, sincere, and not too flashy.


6. Reflect and Improve

Practice makes perfect. Or it at least makes things better. Keep in mind–some content will receive more attention than others, not everything will be an immediate success. Do celebrate the wins, but also take the time to determine why they were successful. Don’t be pessimistic about your low-performing content. Instead, use this data as a learning curve, note what could be improved in the future.

Make sure you keep a close eye on the analytics. Take the time to understand and reflect on the engagement and conversion data.

Popular B2B Marketing Content Formats

Podcasts: Over the past decade, podcasting has grown significantly in popularity. Topics related to B2B marketing are regularly consumed by business owners and founders. If you’re looking to start your own profitable podcast but don’t know where to begin, you should consult with a B2B Podcast Agency (they’ll handle everything with the right strategy combining almost all the content formats for business growth).

Social Media: At this point, social media is used by nearly everyone. While some of us are merely scrolling through entertaining videos, business owners are using social media to conduct research. They are analyzing their buying options, determining which supplier fits their needs, and comparing between similar products. As a B2B marketer, you must create content that educates your audience. You should post a variety of content–videos and pictures, a combination of paid sponsorships and free posts.

Blogs: Regularly posting blogs will increase your website traffic–which is never a bad thing! Make sure that you are discussing topics that are related to your products/services and will be interesting for your target audience.

Videos: A picture may be worth 1000 words, but a video is worth even more. Watching a video often feels more personable and informative. Sometimes videos can be easier to watch, rather than reading something extensive. It’s smart to create various forms of content, you want to cater to everyone!

Emails: Email is a free way to gain exposure. Make sure that your message is sincere and personalized to your audience. But keep it to a minimum, no one loves receiving spam–less is more.

Customer Testimonials: When reputable companies have something positive to say about your company, you’ll gain the trust of others. Don’t underestimate the impact that word of mouth can have on your target audience. Post these testimonials on your website or social media, make sure your audience sees them!

B2B Marketing Tips

Before you go off and implement your own marketing strategy, we should set you up with a few tips.

1. Always Use Visuals


Engage your audience with some sort of visual (a photo, video, graph, etc.). B2B marketing depends on educating your audience, so why not use various mediums to get your point across. And seriously, no one loves reading endless paragraphs of writing, so break it up with a few photos, videos, audio tracks, or GIFs.

2. Build a Consistent Brand Image

The way you manage your brand image will impact how consumers perceive your company. In general, people trust and remain loyal to brands that are consistent and transparent.

Decide how you want consumers to perceive your brand, and continuously act in ways that will achieve that.

3. Solve your Customers’ Problems

Consider this an ongoing process. You must constantly prove your worth to customers. They must know what you are capable of and what value you can offer them. Express how your product will ease their operations and will remove all their frustrations.

4. Be Human

Be personable and sincere. Remember, you are communicating with real people. Though business purchases tend to be more rational, people are still driven and moved by personal statements. Your messages should speak to the individuals within a company, rather than the organization itself.

With AI on the rise, it's safe to say that you should avoid sounding overly robotic. Instead, pair logic with emotion.

Well, that’s it. That’s everything you need to know about B2B marketing.

Whether you’re planning to start your own B2B company, or if you are already working in the industry and are looking for inspiration and tips–this article outlines everything you need to be successful in your marketing.

Just as a final reminder:

  • Have a clear vision and strategy before you start releasing content

  • When you do start posting, don’t stick to one platform, you must use everything that

    your audience uses.

- Make sure you offer product education in a way that expresses sincerity and aligns with your brand identity.

Let me know what you think. Which of these marketing tactics will you start using in your future content?

Written by: Emily Nyikos

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Jony Studios is a content marketing agency specializing in B2B podcasting and audiobook services. They have worked with many clients, from startups to larger organizations such as Penguin Random House, Amazon, University of Waterloo, Freakonomics Radio, and many others.

 
 

11 B2B Sales Tips to Land More Clients

We often focus on B2C, but what about B2B? In a world where new businesses are constantly emerging, it’s important to know how to target these businesses to convert leads to sales and loyal customers.

To start landing more B2B clients you will need to find engaged leads that want to work with your company, a great way to start is by working with a B2B Podcast Partner that can handle the entire process for you, from finding your ideal client to network with as a podcast guest on your show, to building an audience of your ideal customer niche. They can help you host, manage, and create written SEO, audio, and video content from each episode to help grow your B2B business.

The decision-making process for purchasing a product differs significantly between individuals and businesses. B2C customers may act on impulse, influenced by friends, trends, and more. On the other hand, B2B customers involve various employees within a business, collaborating to make a decision based on a specific need and criteria. It's essential to distinguish between the two and apply the appropriate strategies to land clients.

Below we will cover 11 tips to help land B2B clients:


1) Existing Clientele

While cold calling and finding new prospects is a crucial part of B2B sales, focusing on your existing clientele is equally important. Your existing clients already have a relationship with you and prefer to leverage that connection rather than finding a new vendor. That is why nurturing these relationships is so important.

Make sure to keep in touch, check in with them, and see how you can continue to help them. You may have a new feature for existing products or entirely new offerings that could benefit them. By looking at existing customers, you eliminate the cost of acquiring new customers and can directly drive additional sales.

2) Conduct Research

The process for a B2B buyer is much more complex as purchasing decisions go through multiple individuals. This makes it crucial to research and understand your potential client thoroughly. It's not just about knowing who they are but also understanding what they're looking for.

A business will come to you because they have a problem to solve or a need to be filled. Delve deeper into their concerns, goals, and how you can assist them. By truly understanding the business and industry, you are better equipped to answer their questions and meet their needs, given that B2B clients are far more complex than B2C clients.

3) Build Long Lasting Relationships

People say that business isn’t personal, but in many ways, it is. Business relationships tend to be long lasting and are very important as companies prefer to work with trusted partners they know well. A business does not want to constantly change its supplier/business partner as it’ll disrupt the efficiency and flow of its operations. That is why cultivating genuine relationships is important, as it allows both parties to benefit mutually. Strong business connections can give you a competitive edge and help to secure loyal customers.

4) Be a Listener

Do not push the hard sell. This applies in many situations beyond B2B sales. Pushing too hard can make it seem like you’re willing to say anything to close the deal, even if it’s not entirely true. Rather, you should focus on building that relationship and having the right conversations.

You want to ask them thoughtful questions, listen to their answers, and incorporate personal touches in your conversation. This shows the customer that you have done your research, understand their business, and know exactly how your product can be integrated into their business to benefit them. By taking the time to listen rather than sell, you will gain even deeper insights into what they want and who they are. This information can be leveraged later to deepen that business relationship and serve as a basis for more effective future sales efforts.

5) Be Patient

B2B customers are not impulsive. They don’t just decide to buy something without going through the checklists and consulting numerous individuals. That is why you need to exercise patience and avoid pressuring a sale. Be understanding of the time the business needs to close the deal.

As we have said, B2B relationships tend to be long-lasting, so both parties will want to take the time before entering the relationship. If you push too hard for the business to make a decision, this will likely push them in the wrong direction. Instead, take the time to listen to them and answer any of their concerns to help them through the process.

6) Timely Responses

In B2B interactions, maintaining professionalism is crucial. Business clients usually have a problem that they need a solution to. They are diligent with their research, identifying possible companies that can help them.

Delays in your responses, whether for initial inquiries or follow-up communications, can discourage them from considering your business. Such delays can suggest a lack of professionalism and respect for their time, potentially leading them to choose a competitor who responds more promptly. Ensuring you quickly respond to potential customers shows you are serious, increasing the likelihood that they will work with you over those who have not responded.

7) Multiple Communication Channels

Finding B2B clients requires a well-diversified strategy. Relying solely on cold calling is unlikely to generate sufficient clients, as not all prospects will engage using these methods. Some may prefer email, call, social media, or other channels. By using multiple channels, you increase your exposure and potential to land a client.

Once you secure a client, it’s also beneficial to maintain multiple communication channels with them. It allows them to reach you in different ways they see fit. It also allows your outreach strategy to be seen in different outlets establishing a constant presence from your business.

8) Follow Up

Cold calling is a key component of B2B sales, used to reach new prospects you don’t already know. While there are various techniques for cold calling, it’s common to encounter a lack of response or interest initially. The key is to follow up.

Your email or call might have been missed, or the prospect might not have been interested at the time. Sometimes, it takes a little bit of persistence to establish yourself in that person’s mind and push them in the right direction. They might come to a point where they need your service, and if you follow up, they might just respond to you this time.

However, there is a fine balance between persistence and being overly pushy. Email is a great tool to follow up as the person doesn’t have to respond right away and can revisit your message. When following up, be sure to change up your message and add personalized touches. Generic, repeated messages tend to be impersonal and deter prospects away.

9) Sell Benefits, Not Features

As we’ve discussed, B2B customers seek solutions to their specific problems, which is why they turn to you. So, when selling your product, it makes sense to emphasize how your product will meet those needs. In other words, how would they benefit from your product or service?

Although this sounds simple, people tend to forget this and only highlight what the product does. For instance, instead of just mentioning a laptop’s dimensions, highlight how its sleek, compact design makes it easy to transport. Sometimes reviews or allowing the customer to demo the product is very helpful. It’s hard to deny the benefits once they see how the product works.


10) Leverage Competitors

B2B customers are all operating with different needs but they share a common goal: they want to be ahead of their competitors. Leverage this in your sales tactic. When chasing a prospect, do your research on their industry. Understand who their competitors are and make note of any that are your clients. By showing that their competitors are using your services, they will be more enticed as they don’t want to fall behind.

11) Track Performance

Just like with any other activity, you need to track performance. Looking at data and deriving insights can tell you what you are doing wrong. You might notice that one month you happened to drive many leads into sales whereas another month you did not.

By looking deeper into those months and the tactics used, you can identify what needs improvement, and what strategy to maintain. Without tracking data and performance, you will be wasting time and resources on strategies that are not yielding results.

Conclusion

With so many businesses on the market, it can be hard to stand out. Building those business relationships will give you a head start over those simply focused on numbers and outcomes. Get ready, build your strategy, and go win those clients.

Written by Kaitlin Duong

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Jony Studios is a content marketing agency specializing in B2B podcasting and audiobook services. They have worked with many clients, from startups to larger organizations such as Penguin Random House, Amazon, University of Waterloo, Freakonomics Radio, and many others.