65+ AI Marketing Statistics You Need to Know for 2025

It’s no secret that when it comes to modern marketing initiatives artificial intelligence has become a very common tool to use, no matter what your primary marketing goals may be.

Marketing trends are constantly changing, but one reliable way to reach decision makers and build trust at scale is through a B2B podcast. Partnering with a B2B Podcast Agency allows your team to create a show that not only elevates your brand’s voice but also generates marketing assets that power your entire content strategy, without adding work for your team.

Understanding AI, and further, knowing how it can be used to optimize your marketing strategy and content are two major interest points for marketing teams everywhere, and this level of AI comprehension starts with knowing the facts.

Here are 65+ AI marketing statistics and information to keep you up to date on the latest data in 2025:

What is AI Being Used for in Marketing?

AI is already being used by 50% of business respondents, and 29% who are not currently using AI are planning on utilising AI in the future, displaying how there has been a significant shift towards the use of this technology in a variety of fields. (WebFX)

From a sample including both marketers and market researchers, Surveymonkey determined that…

• 51% use AI as a means of optimisation for content, marketing campaigns and SEO

• 50% use AI for content creation

• 45% use AI to come up with ideas for new content

• 43% use AI software to automate routine processes and tasks that the marketing team previously had to perform manually

• 43% use AI to assist with social media and their social media strategy

• 41% use AI for data analysis

Overall, 73% credit AI as being an important part of tailoring customer experiences (Surveymonkey):

• To generate content quicker, 93% of marketers use artificial intelligence

• To speed up their decision making processes, 90% of marketers use AI

• To reveal key findings in sets of marketing information or data, 81% employ the help of AI

The market of AI marketing is anticipated to grow by a compound annual growth rate of 36.6%, meaning it is expected to reach a $107.5 billion value in 2028 (Statista). This shows how quickly marketing teams are realising the benefits of implementing AI tools within their strategies.

AI Marketing Adoption, Implementation and Growth

Adoption

Currently there is still a relatively split opinion on whether or not to implement AI tools for company marketing in 2025:

• 56% of marketers say that they are utilising AI within their companies, while 44% of companies have decided that they are not currently interested in using AI because they have chosen to wait until there are more established solutions before adopting it (Surveymonkey)

• However, the use of AI tools by businesses is expected to increase, with 92% saying that they plan on investing in them within the next three years (McKinsey & Company)

• AI is being adopted by 3 times more employees than leaders, for at least ⅓ of their workload (McKinsey & Company)

Implementation

88% of digital marketers utilise AI to aid in completing daily tasks (Surveymonkey)

91.5% of businesses that are considered world-leaders have invested in artificial intelligence. This includes businesses like Google, General Motors and Pfizer (ThriveMyWay)

AI has been fully implemented by 32% of marketing organisations, and is currently being experimented with by 43% of marketing organisations (Salesforce)

11.5% of businesses have not used artificial intelligence yet (WebFX)

9.5% of companies that were surveyed say that they currently do not plan on utilising AI (WebFX)

Growth

• The value of AI in the marketing industry in 2025 is currently $47.32 billion, which is a significant increase from the$12.05 billion in 2020 (Statista)

• The value of the global generative AI market in 2025 is currently $62.75 billion, and is anticipated to be valued at $356.05 billion by 2030 with a CAGR of 41.52% (Statista)

Why Some Marketers Still Avoid AI

• 70% of marketers say that at this time, there is no training on generative AI provided to them within the workplace (Salesforce)

• 54% of marketers say that generative AI training is essential in order for them to successfully implement the use of AI into their current marketing role (Salesforce)

• 43% of marketers who are attempting to adopt AI say that they do not know how to use AI to its fullest potential (Salesforce)

• Safety is a main concern surrounding generative AI with 39% of marketers saying that they do not know how to safely use it (Salesforce)

Marketers’ and Business’ Perceptions of AI

Marketing leaders are 2 times more likely than their mainstream peers to acknowledge that their organisation is utilising automation and machine learning technology (Google)

People born between 1981-1996 are 1.5 times more likely to affirm that they are more familiar with the use of generative AI tools than their peers who are of different generations (McKinsey & Company)

Attitudes and feelings surrounding the use of AI in marketing vary. SurveyMonkey’s study shows that…

• 69% of marketers feel excitement about AI technology and the impact it has on their jobs

• 17% feel excitement and worry surrounding how it will impact their jobs

• 60% feel optimistic about the direction in which the industry is going

• 1% feel pessimistic about the direction in which the industry is going

Out of 2 500 CEOs, 35% believe that retraining and increasing the skill levels of employees will be necessary, and brought on by an increased presence of AI (IBM)

Around 90% of Fortune 1000 companies are investing more than ever before in artificial intelligence because of the predicted future value in AI (Wavestone)

Advantages and Benefits of AI Marketing

There are three main advantages of utilising artificial intelligence in your marketing: access to information, speed and automation. AI is able to comb through the internet, pull out information and generate content at a rate that you could never match yourself. With these advantages comes massive marketing benefits:

• 83% of marketers say that implementing AI has freed up more time in the workday that can be designated to strategic or creative tasks that which require their specialised skill set (Statista)

• 75% of American marketers say that AI helps their organisations to cut down on costs (Statista)

• 74% of American marketers say that using AI allows them to surpass the target of their marketing campaigns and get more enjoyment out of their jobs (Statista)

• AI has been deemed as a tool that increases brand awareness and sales within an organisation by 81% of digital marketers (Statista)

• 69% of marketers say that the impact of AI on their jobs excites them because AI widens the scope on what can be accomplished as a marketer (Surveymonkey)

• 16% of Millennials and GenZs in the US find social media photos that are generated by AI and posted by brands and advertisers to be very enticing (Statista)

• 12% of people in the US between the ages of 18-34 find AI images to be more appealing when they are shared by social media influencers (Statista)

AI Marketing Challenges and Disadvantages

With advantages however, comes disadvantages. The three major disadvantages of using AI are the lack of originality, content bias according to AEO, and a lack of privacy. Along with this there are some further challenges to be faced when using AI in marketing:

• 48% of marketers believe that the increased presence of AI in marketing means that they will have to alter their marketing strategies to anticipate other businesses utilising AI (Surveymonkey)

• Out of all of the businesses that have invested in generative AI, only 1% have recovered their full investment (McKinsey & Company)

• 50% of marketers believe that the expectations about the level and amount of content that they can produce will increase, because especially when it comes to B2B marketing, clients will anticipate that the agency is using AI for marketing (Surveymonkey)

• 35% of organisations feel hesitant to use AI because they are concerned about the costs (WebFX)

• 31% of marketers feel uncomfortable using AI because they are concerned about the quality and accuracy of the content it produces (Surveymonkey)

• 49.5% of companies using AI have concerns about either data privacy and ethics (WebFX)

• 49% of marketing teams anticipate having to change the tools and software that they use (Surveymonkey)

• 43% of businesses feel discouraged by the biases and inaccuracies present in content produced by generative AI (WebFX)

• 30% of professionals in marketing and advertisement in Europe, South America, and North America believe that brand safety is at risk because of AI, and it also poses greater risk for misinformation as well (Statista)

The Future of AI in Marketing

• It is a top goal of 48% of marketers to adopt AI into their marketing strategy (Surveymonkey)

• 75% of the staff operations of businesses that use AI will be pivoted from production tasks to more skill based tasks (Gartner)

• 70% of marketers believe that AI is going to take on a larger role within their company and their work (Surveymonkey)

• 30% of marketing messages from large organisations going to potential leads will be AI generated (Gartner)

• McKinsey & Company estimates that 30% of work hours might by AI automated by 2030

• By 2030, an additional 12 million job transitions are expected, with lower wage workers affected 14 times more than those in high paying positions (McKinsey & Company)

Consumers’ Perceptions of AI Use in Marketing

18% of people say that they feel confident in their ability to identify a chatbot interaction (Surveymonkey)

In the customer service industry, 90% of people prefer to speak to a real person instead of a chatbot (Surveymonkey)

AIPRM found that 56% of people believed the customer service industry to be where AI was used most prominently in business

Surveymonkey found that in the GenZ population…

• 66% saw the appeal in AI that would help them to navigate a website or find a product

• 63% liked how AI could create discounts and deals that were personal to them

• 56% enjoy product recommendations that are personalised to them

• A better customer service experience was what 43% of businesses found to be the top benefit of using AI responsibly (PwC)

The Best Ways to Use AI in Marketing

1. Content Creation

Generative AI can be a huge asset when it comes to creating content because it is able to produce visual and written content based on your prompts that you can then use your specialised skill to edit, creating a high quality marketing asset.

2. Optimisation

AI can help you to optimize your content for anything from hitting the right keywords to altering your marketing content in order to appeal to different demographics

3. Idea Generation

Sometimes coming up with ideas specific to your brand or marketing campaign can be difficult, so, by using your companies current content and data, AI can be used as a tool to help with the brainstorming process.

4. Tailoring to your Consumers

By tracking the behaviours of your customers, AI can personalise their online experience and keep them engaged with your content. Another way to use AI to interact with potential leads is by setting up a chatbot on your website so that your customers are always able to directly engage with your business and brand.

5. Social Media

Using AI in your social media marketing strategy means that you can keep up with the most relevant customer trends and opinions, allowing you to tailor your content to suit your target audience.

6. Automation

Using AI to automate some of the repetitive, monotonous processes or tasks that your marketing team has to engage with regularly means that you can create more time for meaningful work that only humans can do.

7. Market and Data Analysis

Collecting and analysing data is an important part of marketing, because without it, you would be in the dark about what it is that your target audience finds valuable, and about which marketing techniques are working, and on what scale.

By using AI to analyse data you can drastically speed up the process, and see trends and patterns in real time.

Conclusion

While some businesses opt to continue using traditional marketing practices and refuse to integrate AI into their processes, there is still no denying that artificial intelligence has made an incredibly large impact in the marketing field.

With the increase of artificial intelligence use in marketing, leveraging AI has become a way to stay ahead of the competition, making AI integration feel essential, and with these statistics, you now have a foundational knowledge on how to use AI to your advantage.

So, let me know, which of these statistics did you find the most valuable?

Written by Eva Geimer

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Jony Studios is a content marketing agency specializing in B2B podcasting and audiobook services. They have worked with many clients, from startups to larger organizations such as Penguin Random House, Amazon, University of Waterloo, Freakonomics Radio, and many others.

Digital Marketing Trends and Statistics for 2025

As the world continues to change and the most popular social and communication platforms change along with it, it’s easy to fall behind on the latest marketing trends.

One of the biggest causes of the increase in new marketing strategies and techniques is AI. The use of AI as a marketing tool and the implementation of artificial intelligence across so many platforms means that it is typically unavoidable for marketers, but this is something that you can use to your advantage once you understand how consumers respond to AI and the best ways to utilize it.

There are so many different aspects of digital marketing that keeping up can seem impossible, but using this as a guide will ensure you have the latest information that keeps your marketing strategy relevant.

Here are the latest trends and statistics for the different areas of digital marketing:

Social Media Trends & Statistics

Social media is one of, if not the most, relevant marketing platforms out there.

In fact, people spend around 14% of their lives on social media (Datareportal), so clearly this is a place where you cannot afford to be lacking when it comes to marketing. For consumers aged 18-44, social media stands out as the most preferred platform for discovering new products.

Tapping into what works and what doesn’t when it comes to social media promotion can be what sets your brand apart from others.

More importantly though, social media marketing can help you to reach the broadest possible audience because there are so many different demographics that have become accessible to you, even those you might not have previously considered.

Here’s what you should keep in mind when it comes to social media marketing.

1. Platform Popularity

Knowing which social media platforms are most popular for which demographics, and which are most popular overall can help you to dial in your marketing strategy.

X was previously one of the biggest social media platforms for consumers and marketers alike, but in 2025 there has been a shift away from the platform, with 67% of marketers choosing to focus on alternatives and 71% saying that, starting in 2023, they were spending less time on the platform.

Now, the battle for platform popularity growth is between Threads and Bluesky as marketers abandon X, primarily due to a lack of audience engagement.

Bluesky is an easy-to-use platform created by X’s former founder, and despite not being one of the most widely used platforms, it is growing in popularity because of its appeal to those looking for niche content.

Threads is a bigger platform based on people’s desire to break away from the saturation of video content and engage with lighter written content. The appeal of Threads is that the content feels organic, and businesses can use this platform to their advantage by marketing through authentic, organic interaction with your audience by posting short content that people will want to have an online discussion about.

2. Customer Collaboration

Collaborating with influencers has become something of a common practice for big brands to try to reach their customers using social media figures with the same target audience. While this strategy is still proving effective, many brands are trying to find new ways to draw the attention of their audience and one of the most valuable new strategies is collaborating with real customers.

By interacting directly with real consumers and allowing them to use their own creativity to promote your brand, you are building trust in your business by taking a community based approach, while also creating marketing assets that can be used as advertising on a variety of social media platforms.

63% of marketers have found that relatable content is extremely effective for their brand.

3. ECG is on the Rise

Employee-generated content is one of the best ways to build authority with your audience because you are fostering a human connection between your brand and the real people who are behind it, and the real people who would benefit from your product or service.

LinkedIn is one of the most underutilised social media platforms by marketers, simply because they don’t know the best ways to use it to appeal to their audience. Employee advocacy through ECG is the marketing strategy you should be implementing here, as people are looking for transparency, with 94% of consumers saying they are more likely to be loyal to a brand if they are authentic with their customers (Forbes).

With over a billion members, LinkedIn has been rated as the most effective lead-generation platform by 40% of B2B marketers, and ECG is the strategy to make sure your content is getting noticed there.

AI and AI Marketing Trends & Statistics

Artificial intelligence is a marketing tool that you simply cannot, and should not, avoid.

Whether your marketing strategy is focused more on social media, SEO or basic content marketing, AI has become an integral part of so many different online tools and platforms that it is critical you understand how to use AI to your advantage.

AI is being utilized by over 56% of marketers this year, which is drastically more than in 2024 when only 37% were using it, showing that there has been a big shift in one year alone and the rate of marketers capitalizing on this tool is only continuing to grow (Marketing Week).

Knowing which AI tools are best for your marketing strategy, and how to use AI in a way that still ensures your content is ethical and authentic can be hard to grasp when you are bombarded with list after list on AI innovations, so here are the latest trends put simply:

1. AI Agents

AI agents are a must-use tool when it comes to digital marketing.

Being able to cut down on the amount of manual work your marketing team has to do, especially when it comes to things like market data collection and analysis and the tedious technical aspects of content creation, can save you valuable time that your team can instead be dedicating to creative pursuits that require their specialized skill set.

AI Agents are software that go beyond the typical AI chatbot capabilities and instead are able to perform tasks and run systems within your business, all on the foundation of your company's data, so it is tailored specifically to your needs. While this is still a relatively new thing for marketing teams to implement, 19.65% of marketers were planning to automate using AI agents in 2025.

2. AI Fatigue

Perfectly adapting to all of the new marketing techniques brought on by AI is not something that happens overnight. However, with the common push by executives to implement these strategies right away, marketing teams can become overwhelmed by the sheer amount and complexity of AI tools, leading them to be less productive instead of more and initially throwing off the lead-generation process.

When the implementation of AI marketing techniques is rushed like this, it can cause apprehension and an overall ill-feeling in employees surrounding the use of AI. This is called AI fatigue.

Combatting AI fatigue is important, and it is ultimately something that comes with time once your team has adjusted to AI by finding which tools work for them and which do not.

3. AI Improves Advertiser Oversight

In the past, honing in your ad campaigns so that you are not only reaching your target audience, but are impacting them and increasing brand awareness was a long process including many different steps to ensure optimization.

In 2025, ad campaign optimization is a process that has largely been taken over by AI, which allows you to have even better control over who your ad is reaching, and how effective it is on your audience because artificial intelligence has access to data about the success and techniques of your ad campaigns and the campaigns of your competitors.

This can help you not only to streamline your campaign, but also to shift which platforms you are focusing on when distributing marketing content, which can allow you to cut costs once AI analyses where you are getting the most engagement.

4. AI and E-commerce

There are many ways that retailers can use AI to streamline and improve their customers’ experience when shopping online. Online shopping has become more and more popular as time goes on, and ensuring that your website and products are easily accessible online can make all the difference.

96% of potential customers say that they conduct their own research before consulting a sales representative, which means that the way your brand is presented online is very important in regards to lead generation.Some AI E-commerce techniques include:

• In-site chatbots and search bar

• Personalized recommendations and ads

• AI generated product descriptions

• Customer feedback data analysis

• Price alterations based on customer and competition data

• Consumer grouping so different targeted marketing campaigns are served to different demographics

Content Marketing Trends & Statistics

Creating quality content is the aim of every marketing team because in making content that your target audience finds memorable or valuable you are engaging positively with potential leads.

One of the most impactful ways B2B companies are building trust and thought leadership today is through branded podcasts. If you’re looking for a way to connect with decision-makers, attract qualified leads, and strengthen your brand’s voice without adding more work for your marketing team, partnering with a B2B podcast agency can make all the difference.

A dedicated agency handles the entire process, from concept and strategy to recording, editing, and distribution. You also gain a steady stream of repurposed content like SEO optimized blog posts and short-form videos to fuel your marketing channels and keep your audience engaged.

Here are some of the top content marketing trends to consider:

1. Value Older Material

While this might seem counterintuitive because older content tends to perform worse because it is losing relevance, adjusting your past content to better suit a newer platform and getting that content up to date will increase audience engagement.

2. Tailoring Content for Younger Generations

The incoming consumers of Generation Alpha should be on the mind of all marketers because targeting this generation means shifting your marketing strategy to account for an increased social awareness. Right now only 19% of marketers are targeting Boomers, while 36% target Gen Z, showing how marketing is shifting more towards the younger demographic.

3. Combination Content

Content that is created using both human expertise and AI tools has proven to perform extremely well. This is because entirely AI written content prompts worse search engine ranking and makes your audience have less trust in your business. Using AI as a way to optimize human-made content boosts the quality, and your brand’s authority along with it.

Digital Marketing Skills Trends & Statistics

To really hone your craft as a marketer there are some essential skills that you need to master, but unlike in other careers, the skills you need are constantly changing as marketing techniques change with the times.

One of the most critical skills right now is understanding and utilizing AI. Around 47% of marketers say that they know how to add AI into their marketing strategies, while 54% of marketing executives and CMOs said that one of the most important skills in which they find their teams lacking is developing strategies to effectively use AI for their digital and search marketing.

However, there are so many other skills too that work in accordance with the current trends we see right now in digital marketing.

1. AI Skills

Researching different AI tools and having a basic knowledge of how to best implement them into your market strategy is key to setting your marketing team up for success.

Making sure that every team member has at least some understanding instead of having just one designated team member for AI is going to boost team efficiency, allowing you to optimize your marketing content.

In the digital marketing field, 43% of AI use is for content creation, 34% is for research and 26% is for brainstorming, meaning that AI can help you improve various aspects of your marketing strategy, so it’s important to stay up to date.

2. Going Beyond Typical ‘Marketing Skillsets’

While understanding things like SEO and data analysis is important for any marketer, it is important that you are well rounded in your skill set and place value in soft skills and financial knowledge.

Soft skills are built on foundational, practical knowledge that allows you to adapt to changing marketing and business climates. I’ve spoken a lot about the use of AI when it comes to digital marketing, but these soft skills like problem solving and collaboration are going to be what sets you apart from software and makes your human contribution indispensable to the growth of your business.

Marketing is at its core all about business growth and lead generation, so having a foundational knowledge of finance is a skill that many businesses are prioritizing within their marketing teams.

Financial knowledge can help you to differentiate between high and low quality leads, which is critical since lead generation is ranked as the 3rd most important metric to indicate whether a content marketing strategy is effective.

Understanding profit generation strategies means that you can better understand how to optimize your marketing plans, and the best ways to prompt sustainable growth.

Search Marketing Trends & Statistics

Having the proper skills is only one part of optimizing your digital marketing strategy; the other is understanding how search marketing is changing.

Traditional SEO should no longer be your sole priority as a business because with the rise of A and social media, people are much less reliant on traditional search engines, and instead are defaulting to a more personalized kind of search. It is predicted that traditional search traffic will go down by 25% in 2026.

Understanding AEO and search marketing trends has never been more important to the sustainability of your business.

It is clear that social and voice search is growing in popularity. Currently Gen Z is using platforms like TikTok to do the majority of their searching. Adjusting your marketing strategy to include TikTok as a primary platform is a great way to reach younger demographics.

Many companies have started doing this already, with TikTok projected to generate $33.1 billion in ad revenue this year. Devices like Amazon’s Alexa and Google Home are also taking over from search platforms.

Conclusion

Right now, there are more ways than ever for you to reach your audience and promote your brand, but with all of these different channels it can be hard to know what is going to be most effective and which opportunities you should be capitalizing on.

For many businesses, knowing which digital channels and strategies to prioritize has become more important than ever in 2025, since a lot of companies have reduced their marketing budgets for this year; this means understanding trends is crucial.

So, let me know, will you use any of these trends to alter your marketing strategy?

Written by Eva Geimer

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Jony Studios is a content marketing agency specializing in B2B podcasting and audiobook services. They have worked with many clients, from startups to larger organizations such as Penguin Random House, Amazon, University of Waterloo, Freakonomics Radio, and many others.

Top 20 B2B Marketing Podcasts for 2025

Podcasts today have become not only a form of entertainment, but a tool for people to learn from experts in their field, so when it comes to B2B marketing there are so many different podcasts that can provide you with practical advice that can make a big difference in your marketing.

Having the best possible B2B marketing strategy is the goal of any company trying to optimize their reach and generate the highest quality leads. B2B marketing podcasts are an essential component of learning the latest tips and tricks to hone your strategy so that your business can continue to grow and stand out from the competition.

Many B2B leaders are finding value in launching their own podcasts. A show creates a direct line to your target audience, builds credibility in your industry, and turns conversations with the right guests into new business opportunities.

Producing a podcast consistently can be overwhelming, which is why many companies turn to a B2B podcast agency to handle everything from strategy to production, allowing them to stay focused on building relationships and growing their business.

In this expansive list of podcasts you will find plenty of useful recommendations on how to boost your B2B marketing efforts:

1. The Foundr Podcast

Hosted by Nathan ChanIf you are looking for an abundance of expert business advice from people in a wide variety of industries, The Foundr Podcast is the B2B marketing podcast for you. Listeners are able to learn from real life stories about how business leaders became successful, and the best practices and insights that they find most valuable for anyone looking to do the same, no matter what field they are in.

The guests span from modern up-and-comers who are reimagining the best ways to break into the business world, to more experienced business people who have stayed relevant in a changing marketing climate, allowing you to get an overall look at what it takes to be a founder.

2. Exit Five: B2B Marketing with Dave Gerhardt

Hosted by Dave Gerhardt

Exit Five: B2B Marketing with Dave Gerhardt is all about the best ways to drive revenue through marketing. Dave Gerhardt’s experience with B2B marketing has turned him into one of the most influential voices in the industry, making him the perfect person to help you improve through the implementation of his pro tips.

Business leaders are always interested in improving on their marketing strategies, and with the advice of not only David, but his guests, who are equally as equipped to offer tips and tricks, you can utilize this podcast’s content to your business's advantage.

3. The GaryVee Audio Experience

Hosted by Gary Vaynerchuk

With the increased focus on social media and short form video content in B2B marketing strategies, having the most up to date tips on how to optimize your content using these mediums is essential for staying relevant.

The GaryVee Audio Experience is the podcast for getting the most up to date information from an expert B2B marketer. With a main focus on business growth, you can learn not only marketing techniques to keep your business sustainable, but the best ways to keep yourself in the proper mindset to best facilitate that growth for your company.

4. Breaking B2B: B2B Marketing & Demand Generation Podcast

Hosted by Sam Dunning

When it comes to B2B marketing it can be difficult to break away from the traditional marketing and sales strategies that have become the commonplace models that many businesses fall back on when they are trying to become successful. On Breaking B2B, Sam Dunning and hisguests discuss how to be original and develop your own effective marketing strategy and avoid relying on generic, outdated techniques.

These episodes focus on how to be different and set your business apart, and span a variety of relevant topics like core marketing principles and basics, effective sales tactics and key performance metrics.

5. Hypergrowth Podcast Network

Hosted by The Drift Team

The Hypergrowth Podcast Network is a collection of podcasts where each one is dedicated to a different B2B or marketing topic. With each podcast being created by members of the team at Drift, the topics are uniquely tailored to hit every aspect of marketing that you could possibly be interested in.

With the expansive number of podcasts and hosts within the network you can take advantage of the fact that each person has a different area of expertise, along with the convenience of having one central hub as your go-to spot as a listener. The podcasts offered touch on topics ranging from business growth to optimizing customer engagement in your marketing.

6. Revenue Vitals

Hosted by Chris Walker

Revenue Vitals is a must-listen for anyone interested in B2B marketing simply because it has an entirely different approach to what the essential components of marketing success really are. As a listener you will question your entire ideology surrounding B2B marketing strategy, and further, you will learn how to improve your thought process.

One of the reasons you may have heard of this podcast before is because Chris commonly repurposes the content from his podcast episodes into short form content to reach an even larger audience.

Creating a podcast for your business can be a great marketing tool for exactly this reason, and choosing to partner with a B2B podcast agency means you can produce high-quality content that reinforces your authority, builds trust with decision-makers, and provides additional marketing assets to share across platforms like LinkedIn and social media, all without adding extra work to your plate.

7. Online Marketing Made Easy

Hosted by Amy Portfield

Online Marketing Made Easy is a podcast full of digital marketing tips that are easily accessible to anyone, even if you are just starting out. If you value easy solutions that can help with business growth, and can be implemented right away into your marketing content and strategy, then you will definitely want to give this a listen.

It’s easy to find yourself lost in a sea of technical jargon when it comes to business advice, but here you will find simplified concepts that can help you see real change in your digital marketing.

8. The B2B Playbook

Hosted by George Coudounaris

Generating leads and demand is the name of the game in regards to B2B marketing, and The B2B Playbook will provide you with a structured, easy-to-follow roadmap on how to do just that.

In this podcast host George Coudounaris and Kevin Chan explain their demand generation framework and display how effective it really is by giving examples of how it has prompted growth in revenue for real businesses.By understanding their playbook even further through in depth explorations into this framework by podcast guests as well, you can learn how it can best be applied to your business to create growth opportunities for yourself.

9. The Tim Ferriss Show

Hosted by Tim Ferriss

Tim Ferriss has cemented himself as a big name in the business world as the creator of 4 Hour Work Week, and in The Tim Ferriss Show he is able to expand on his own expertise on how to adjust your lifestyle to optimise your success.

His guests are some of the most prolific voices in marketing and entrepreneurship and they delve into things like routines, tools and habits, and explore changes that the average person can implement to truly make a difference in their lives.

10. The Notorious Thought Leader

Hosted by Erin Balsa

The Notorious Thought Leader is all about learning how to become a thought leader within your industry. It specifically focuses on how to create and optimise the thought leadership content that you are trying to create so that you are truly producing something unique and valuable that is relevant to your field, allowing you to generate more leads for your business.

If you are a business leader looking to better understand how thought leadership can contribute to keeping your business sustainable, here you will hear from company founders and marketing leaders about the real difference that a thought leadership strategy can make, and how it can set you above the competition.

11. Masters of Scale

Hosted by Reid Hoffman

If you want to learn from some of the top business leaders out there then this podcast is a must-listen. Hosted by a co-founder of LinkedIn, you will learn about business scaling from guests who have turned their companies from one small idea into a worldwide phenomenon.

With episodes featuring big names like Mark Zuckerberg, who discusses the rise of Facebook, you will gain a new perspective on what it takes to build a successful business.

12. The Customer Engagement Lab

Hosted by Travis Tyler

Learning about new marketing, sales and business growth strategies can be boring and feel repetitive when you are constantly being served the same information. If you’re looking for content that stands out and has a lighter tone, PandaDoc’s The Customer Engagement Lab is a good place to start looking for information on new marketing trends.

With a more casual format, this podcast focuses on the best ways to reach your target audience, and how to keep potential customers engaged with your content and business. Building brand awareness is important, and in B2B marketing, making sure that you are generating leads by making yourself known to others is a skill you can hone through this podcast’s many tips and tricks on how to keep people interested.

13. Noah Kagan Presents

Hosted by Noah Kagan

As the founder of Sumo and OkDork.com, Noah Kagan has a breadth of knowledge on what it means to be successful in marketing and entrepreneurship. In his podcast, he delves into topics like Search Engine Optimization and how to build strong business relationships, while also giving listeners a look into his personal life, discussing lifestyle choices that have affected him positively and could do the same for you.

14. Women in B2B Marketing

Hosted by Jane Serra

Women in B2B Marketing takes the over a decade of experience of its host Jane Serra and combines her expertise with that of other women who are prominent B2B leaders in their industries. This podcast provides you with real stories of business achievements and the marketing strategies that helped in accomplishing those goals, while also giving you insight into the best way to structure your business and about scaling for sustainability.

The discussions between accomplished women who have all risen to the top of their fields will offer you not only a critical perspective on the latest business trends, but act as a great source for inspiration as well.

15. I Love Marketing

Hosted by Joe Polish and Dean Jackson

Any up-and-coming entrepreneur looking to get into B2B marketing would benefit from listening to I Love Marketing. If you’re trying to break into your industry and are looking for a place to build a foundational knowledge of the skills that you’ll need to get your brand and content to reach your target audience, you should give this podcast a try.

One of the most important things this podcast does is give you insights into how to deal with specific situations that you are likely to face when you are just starting out in trying to build a business. This means that you can harness their marketing techniques for business growth, while also having a source to fall back on when it comes to common start-up questions.

16. The B2B Lead Gen Podcast

Hosted by Eric Schwartzman

Lead generation is a primary goal of B2B marketing, but it is important to remember that what you are really hoping to get out of your marketing is quality leads, rather than focusing on quantity, and having a lot of leads with no potential for follow-through.

The B2B Lead Gen Podcast acts as a how-to guide on generating quality leads where host (and digital marketing consultant) Eric Schwartzman goes into topics like data analysis, the hiring process, how to remain unbiased when evaluating marketing metrics, and more. Thesediscussions are all focused on teaching you how to optimize your team, and your content, for lead and revenue generation.

17. The Business of Story Podcast

Hosted by Park Howell

By listening to The Business of Story Podcast you have the opportunity to learn about how storytelling is a critical part of business through discussions with copywriters, content creators and employees who work in advertising.

Park Howell breaks down which aspects of storytelling can be applied to your marketing strategy in order to make it more effective, and you can use his ideas and the strategies of his guests to take your marketing to the next level.

18. The SaaS Marketing Show

Hosted by Dylan Hey

The SaaS Marketing Show is the perfect podcast for anyone who knows they need to make a change in their marketing strategy, but doesn’t know where to start.

Here you can find a wide range of case studies on real businesses who have become successful, but instead of focusing solely on what they did right, this podcast goes into the missteps as well, helping you to better evaluate your own business practices and make changes according to what has and hasn’t worked for other businesses.

19. Growth Marketing Stories

Hosted by Aazar Ali Shad

Growth Marketing Stories is a podcast all about how you should take a growth flywheel approach to your B2B marketing in order to build momentum and continue to grow long term, instead of relying on techniques that work for short term revenue, but leave you at square one later on.

By listening to this podcast you will learn why keeping your target audience engaged in your brand by providing them with new and exciting content that they specifically find valuable works to your advantage long term, because your potential customers will keep coming back to you if they consider your content useful.

20. The Science of Social Media

Hosted by Hailley Griffis, Brian Peters and Kevan Lee

With the rise of social media as a core B2B marketing tool, understanding how to optimize your business’s presence on these platforms is more important than ever. The Science of Social Media allows you to learn through not only the interview format, but also through in depth discussions that actually teach you social media techniques used by big brands to keep their audience engaged in short form content.

Conclusion

It is clear that B2B podcasts offer a true wealth of information for any business looking to improve their marketing strategy. The convenience and affordability of podcasts makes them a resource every business leader should take advantage of, because there is really no opportunity like them to learn from the expertise of such a wide variety of marketing professionals.

Have you implemented any of these podcasts’ marketing strategies at your company? If so, let me know, which did you find most effective?

Written by Eva Geimer

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Jony Studios is a content marketing agency specializing in B2B podcasting and audiobook services. They have worked with many clients, from startups to larger organizations such as Penguin Random House, Amazon, University of Waterloo, Freakonomics Radio, and many others.