Audiobook Production

5 Tips For Narrating Audiobooks

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Have a book you want to turn into an audiobook? If not, then you should seriously consider looking into it as audiobooks are becoming very popular with book lovers!

If so, then consider writing your book, from the very start to sound appealing, rather than visually. This is definitely a change in one’s mindset especially if you’ve been a writer for a while now, but if you’re choosing to go into the audiobook market, then you’ll need to cater to its audience.

Keep on reading for tips and tricks on how to be a better narrator for your audiobook and keep your listeners engaged and interested as your story unravels.


1. Clear Audio Writing

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The typical audiobook listener will have their focus split between the audio and whatever it is they’ve decided to do that day: driving, walking, and doing the dishes. Even if they were to give it the full attention, they only have that one chance to hear what you’re saying as the story continues with its flow, making it very different from physically reading the book as you can always backtrack and reread what it is you didn’t quite understand.

How to keep the reader engaged and still know what you’re saying is to include connecting words such as finally, therefore, then, while, and so as it draws attention to the contrast in what you’re saying. And don’t forget, repetition such as names is important as well.

So keep these in mind when recording that your words need to be clear and easy to understand. 


2. Audiobooks Are Performance Scripts

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Write your story as a performance script from the beginning to make it easier to narrate for the audiobook. This way you can easily connect with your audience as the tones, rhythm, pace and any other audio signals throughout your story would’ve already been thought about - leaving you with little editing.

3. Repetition and Rhythm

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Writing an audiobook based on how it sounds is similar to that of oral storytelling and slam poetry. Each writing performance has its own structures to it, but one aspect to note in particular is that of repetition and rhythm, and to land the nouns. So that even if your words aren’t super clear, the listener will still be able to understand what is going on. Basically, place more emphasis on nouns as opposed to other words.

However, make sure to change up your rhythm every now and then as it can get repetitive and boring and you don’t want to lose a reader.

4. Long Sentences and Breathing

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Watch out for any long and wordy sentences in your story. Not only will it make it harder for the listener to understand what you’re saying, but you may run out of breath by the end of the sentence and ruin the quality of your work.

Read your sentences out loud more than once at any and each stage you progress on with.

5. Listeners Need Attunement Time

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Hearing an unfamiliar voice can be a bit strange to people, especially to new audiobook listeners, so they’ll need time to adjust. 

Just as with any radio show host, they’ll have an opening line to ease the listener into their segment, as the words can get lost starting off, so avoid using any keywords in the first sentence. Try starting off the section with its main orientation words and then later on including important plot points of the story.


BONUS: Whispersync

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Whispersync is a feature created by Audible as a means to synchronize your audiobooks with Kindle’s ebooks in case you or any of its many users decide to switch audiobook platforms and that way your progress in the story doesn’t get lost. In fact, it’ll start you right where you left at.

Be wary that not all audiobooks are compatible with this feature, but for those who use Amazon as their main platform will have easily granted access to it (except for books with images, that’s where it gets a bit tricky and you may as well not bother). 

CONCLUSION

Narrating your audiobook isn’t as easy as speaking into a microphone. You’ll need to be able to speak clearly, write your story as a script, make use of repetition and rhythm, watch out for long sentences and breath, and allow for listeners to adjust to your voice. Do you have any other tips on how to better narrate your audiobook? Let us know!

Written by Tina Phong

If you need help turning your book into an audiobook, we offer audiobook production services that will help you reach a wider audience and increase your book sales. 

Learn more here and listen to some of our audiobook samples.



How to Create and Self-Publish Your Audiobook

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If you’re an author looking to expand your market, publishing audiobooks might be right for you. You already have the written material, so converting it to an audio format is the easy part. 

If you’re unsure how to start creating and selling your audiobook, keep reading, I’ll be breaking it down below

Why You Should Sell Your Audiobooks

The global audiobook market is valued at around 3 billion dollars and is constantly expanding. Audiobooks are considered the fastest-growing segment in publishing and they generate more income than ebooks. They offer authors another way to make money from their books. 


Is self-publishing right for you?

Self-publishing is not for everyone so it’s important to know if it’s right for you and your audiobook. 


You can learn more about self-publishing vs. traditional publishing in this article from Jony Studios.


Here are some traits that will help you be successful with self-publishing

  • Your audiobook delivers content the audience wants to hear

  • You have an understanding of your audience, budget, and marketing

  • You are willing to put in the work to get your book published. 


Different genres of audiobooks do better than others. For example, mystery, thriller, and suspense audiobooks have the biggest audience, while sci-fi and fantasy have more engagement than any other genre. There is a clear market for shorter audiobooks, and non-fiction authors tend to have more success with online marketing than fiction authors do. 

Many factors could make your audiobook successful, so it is easy for anyone to publish an audiobook in any genre.

Self-publishing can also be costly depending on how you decide to record your audiobook. Narrating, editing, and publishing your audiobook can cost anywhere between $150.00 - $700.00 to purchase the equipment and it will require a laptop/computer that can handle recording software.

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Here is a list of the basic equipment you’ll need to record your audiobook from home:

If you decide to work with a narrator and audio production company, it can cost $3000.00-$6000.00 for an average length audiobook which is about 10 hours. Renting a studio can cost $50 - $200 an hour and narrators can cost $100.00-$400.00 per finished hour. 

The most expensive but easiest option is to hire a production agency as they handle recording, editing, and narration for you. 

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Another option which is becoming very popular is to record your own audiobook at home using your voice but hire a professional recording studio to handle the editing, mixing, mastering for Audible standards, and walk you through the entire upload process, which will save you a lot of time, money, and hassle.

Learn more about our remote audiobook production services here and request a free estimate!


Creating your Audiobook

The first step in creating an audiobook is to write a script. Scripts are important because they will ensure the content you are recording will be comprehensible in an audio format. 

If you are recording an online article, make sure you leave the following out of your script.

  • Hyperlinks

  • Captions and footnotes as they can be written into the spoken text

  • Visuals

  • Call to action or ‘click here’ buttons

If you are hiring a narrator, do research and hold auditions to make sure you are finding one that suits your audiobook. 

You can find narrators using freelance websites like Fiverr.

 
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If you decide to narrate the audiobook yourself, there are some things to consider.

  1. Do you have an engaging voice?

  2. Do you have voiceover skills to effectively tell your story?

  3. If you listen back to the audio you have narrated, are you distracted by the way your voice sounds?


Keep in mind that a bad narration is a turn-off for many listeners. 


When you are recording at home make sure you do the following


  • Turn off all equipment that makes noise. A mic will pick up any small sounds that a person might not think of

  • Record in a carpeted room to avoid reverb and reflections

  • Don't move while you’re recording

  • Keep your voice at a consistent volume and don't hold your breath

  • Read from an electronic device so the sound of turning pages is not picked up.

  • Schedule multiple recording sessions and re-record if necessary.


When you edit your audiobook, eliminate any mouth sounds, harsh ‘s’ sounds and make each chapter its own file, if you need help with this we have you covered with our remote audiobook editing services.


The final package should include a sample audio track, engaging book description, and cover art/image. 





Audiobook Platforms

There are multiple different platforms you can choose to put your audiobook on. You can stick to one or upload it to a couple of different ones. 


ACX

ACX is owned by Amazon and is a full-service audiobook/distribution arm. Through ACX you can distribute to Amazon, iTunes, and Audible. 

 
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There are a couple of different options if you chose to work with ACX.

  1. Exclusive with ACX. You receive 40% of the royalties. If you worked with a narrator and don’t pay them upfront, they receive half of the royalties. This is a seven-year contract

  2. Non-exclusive with ACX. You receive 25% of the royalties. You are unable to split the royalties with a narrator in a non-exclusive deal so they need to be paid upfront. This option allows you to work with other distribution platforms. 

If you choose to publish with ACX you will not have control over the price of your audiobook. Click here to view the pricing guidelines from ACX.

Findaway Voices

Findaway Voices allows you to choose where you sell your audiobooks as well as how you price them. They have a distribution market that reaches over 170 countries and they work with library, retail, and school markets. 

 
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To learn more about ACX and Findaway voices, click here.


Soundwise

Soundwise allows authors to easily build an audience, Pro and Platinum plans that offer 100% of profits, and a place for listeners to leave comments. It is very easy to use and Authors have full control over their pricing strategy. 

 
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Click here to learn more about Soundwise.





Marketing Your Audiobook

As a self-published author, you will have full control over your marketing strategies. This can seem like a lot, especially if you have no idea how to go about marketing your audiobooks.

Here are some marketing tips to help you when you first get started

  • Pitch your audiobooks to booktubers, blogs, and book-related podcasts

  • Be active on social media and audiobook related Facebook groups

  • Submit for awards

  • Share your audiobooks with journalists

Check out this video for some more tips on how to market your audiobook. 

Written By: Leah Gerber

Conclusion: Making your audiobook successful

You are now equipped to self-publish your own successful audiobook! 

Before you get started, here are some important things the remember:

  • Self-publish if it’s right for you

  • Create content that listeners want

  • Choose platforms that will work for your needs

  • Engage with your listeners through social media

Have you ever self-published an audiobook before? What was your experience like? Which platform did you find most helpful? Let us know in the comments below.

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If you need help turning your book into an audiobook, we offer remote audiobook production and editing services that will help you reach a wider audience and increase your book sales. 

Listen to some of our audiobook samples here to get started.

How To Publish Your Audiobook On Audible

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You have finished narrating your audiobook and are now looking to publish it online. The question then comes, where can you publish and how?

Whenever you need to buy something, what’s the first name that pops up in your head? 

Amazon

Just like with eBooks and Kindle by Amazon, Amazon has the biggest share of the audiobook market through Audible.


ACX

 
 

WHAT IS IT?

Amazon uses the platform ACX to distribute audiobooks to Amazon, Audible and iTunes.

According to the ACX website, “ACX is a marketplace where authors, literary agents, publishers, and other Rights Holders can connect with narrators, engineers, recording studios, and other Producers capable of producing a finished audiobook. The result: More audiobooks will be made.”


HOW TO USE IT?

ACX is a very straightforward platform to use. If you’ve ever posted a picture on FaceBook, you’ll know how to upload your audiobook on ACX.

After proof-listening your audiobook, all you have to do is upload each file to ACX and submit them for approval, making sure it follows the ACX Audio Submission Requirements. You can also upload a sample of your audiobook to attract the attention of potential buyers. This will help in increasing the number of downloads/sales of your audiobook. 

To learn more, check out Jony Studios blog Benefits And Tips For Recording An Audiobook For Your Novel

Before uploading your files, remember to name each audio with its corresponding chapter number to avoid confusion for both the publisher and listeners. Getting approval from ACX varies, however, according to the help center, it can take upto 30 business days to get an approval.

The ACX help center is a very useful and helpful resource, if you have any other questions, they can help you out.


ROYALTY SHARE

If you choose to publish exclusively with ACX, you will earn 40% of the retail sales on Audible, Amazon and iTunes.

If you choose to publish non-exclusively or retain distribution rights, you will earn 25% of the retail sales on Audible, Amazon and iTunes.



Wait!

Although Audible (ACX) is the most well known publishing site for audiobooks, it is worth noting that there are other websites for publishing and promoting your book as well. 

Websites such as Author’s Republic, Kobo and Publish Drive are quickly gaining popularity as well.



Author’s Republic

 
 

WHAT IS IT?


Author’s Republic is solely a distributor of Audiobooks. They do not provide any production services.

If you’re looking for audio production services, you can contact Jony Studios. We offer audio production services that will help you reach a wider audience and increase your book sales.

The great thing about Author’s Republic is that they have a very relaxed publisher agreement terms. You have the option of terminating your agreement any time.


ROYALTY SHARE

Author’s Republic has a 7:3 ratio of royalty share.

Meaning, you get 70% of the royalties received from the sale of the audiobook and Author’s Republic gets 30%.

If you are, however, distributing to Audible, Amazon or iTunes through Author’s Republic, Audible will pay Author’s Republic 25% non-exclusive royalty. You will then get 70% of the royalty and Author’s Republic will keep 30%.

For audiobook retailers, the royalty rates differ by partner. Some of them use the MSRP provided by you, some are library prices while others are rental prices. Author’s Republic generally receives 50% of the royalty from these partners. And the distribution rate between Author’s Republic and you will remain as 70% and 30%.

Kobo Writing Life

 
 

WHAT IS IT?

Kobo Writing Life is a platform dedicated to self-publishers.

You can use this platform to upload, promote and sell your ebooks and audiobooks. If you are interested in promoting your audiobook, you will be able to distribute to Kobo.com (Kobo Writing Life is an offshoot of Kobo), Walmart, Indigo and Bol. 


ROYALTY SHARE


You can publish your book for free on KWL if you choose to. This can be a powerful marketing tool for your upcoming books, the printed version of your book, etc. 

If however, you have a subscription purchase, your share would be 32%. If you choose to list your book for USD 2.99 or higher, your share would be 45%.

There are other pricing options as well. If the price of your audiobook is below the prices listed here, you will earn 35% of the royalties.

Publish Drive

 
 

WHAT IS IT?

This is a self-publishing platform that reaches more than 400 online stores and more than 240,000 libraries. You can publish all forms of your book on Publish Drive. From the printed version, ebook to audiobook.

With Publish Drive, you can reach markets in North America, Europe and China. They are partnered with giants such as Audible, Kobo and OverDrive.

Publish Drive also gives you the opportunity to promote your book with options like automatic price promotions, review tracking and Amazon Ads.

Publish Drive is a one stop platform for all your publishing needs.


ROYALTY SHARE

Publish Drive gives you 100% of the royalties. This is however, dependent on the pricing model you choose, which depends on the number of titles in your catalogue. 



Conclusion

There are many platforms available for self-publishing not only your audiobooks but also every other format of your book.

All these websites come with their own distribution agreements, pricing formats and royalty share agreements. Make sure to do your research before you publish your audiobook to ensure you choose the platform right for you.

Which website did you choose? Do you have any more suggestions for authors who are new to the industry? Let us know in the comments below!

- By Neha Agarwala


If you need help turning your book into an audiobook, we offer audiobook production services that will help you reach a wider audience and increase your book sales. 

Learn more here and listen to some of our audiobook samples.